In 2022, I had the exciting opportunity to design a conceptual brand identity for the Oxford University Africa Conference, one of the largest Africa-focused events hosted by students at the University of Oxford. The challenge was to capture the essence of African innovation, leadership, and cultural diversity, while maintaining the academic prestige associated with Oxford. I approached the project with a design philosophy rooted in modern minimalism blended with bold, cultural symbolism, creating a striking visual system that could stand confidently on a global stage. The centerpiece was a dynamic logomark inspired by African motifs and patterns, radiating energy and progress.